Head of Marketing or Senior Marketing Manager
York, UK
I have over twenty years of experience working in the international marketing sector comprising a broad mix of working at both national agencies and individual institutions working in communications, destination marketing, student recruitment, business development, partnership building and networking. More recently, I have had to make huge adjustments to our marketing and communications plans due to the coronavirus pandemic and the effect this is having on our business.
My current role is Head of International Market Development at the University of Leeds internationally with a view to developing business opportunities, raising our reputational profile, recruiting top quality students and facilitating international partnerships. I use many forms of communication such as direct marketing and campaign management experience to target multiple audiences through multiple channels, such as print media, the website, e-newsletters, events & exhibitions, third party suppliers and social media. As well as attracting the customers who use our products and services, my work also goes some way to attracting investment often in the form of research grants, that provides valuable income to many of our academic departments. Ultimately, the overarching aim is to drive students to live, study and work in Leeds as well as attracting business and research investment for the region. I also held a similar role in York for six years.
I have over twenty years of experience working in the international marketing sector comprising a broad mix of working at both national agencies and individual institutions working in communications, destination marketing, student recruitment, business development, partnership building and networking. More recently, I have had to make huge adjustments to our marketing and communications plans due to the coronavirus pandemic and the effect this is having on our business.
My current role is Head of International Market Development at the University of Leeds internationally with a view to developing business opportunities, raising our reputational profile, recruiting top quality students and facilitating international partnerships. I use many forms of communication such as direct marketing and campaign management experience to target multiple audiences through multiple channels, such as print media, the website, e-newsletters, events & exhibitions, third party suppliers and social media. As well as attracting the customers who use our products and services, my work also goes some way to attracting investment often in the form of research grants, that provides valuable income to many of our academic departments. Ultimately, the overarching aim is to drive students to live, study and work in Leeds as well as attracting business and research investment for the region. I also held a similar role in York for six years.
I have recently been made redundant from my role as Senior Visitor Experience Officer, working for The National Trust. I gained a wide variety of skills in this role as I was based at a small property where I oversaw many different departments. This has equipped me with experience of sales techniques (both for membership and retail), people management skills (both of staff and volunteers), an awareness of health and safety through my role as duty manager, and a portfolio of creative work featuring house displays, interpretation and children's trails. In these uncertain times, I am looking for opportunities in any of the areas listed above, as well as writing, proofreading and research - of which I have previous experience.
I have recently been made redundant from my role as Senior Visitor Experience Officer, working for The National Trust. I gained a wide variety of skills in this role as I was based at a small property where I oversaw many different departments. This has equipped me with experience of sales techniques (both for membership and retail), people management skills (both of staff and volunteers), an awareness of health and safety through my role as duty manager, and a portfolio of creative work featuring house displays, interpretation and children's trails. In these uncertain times, I am looking for opportunities in any of the areas listed above, as well as writing, proofreading and research - of which I have previous experience.
I'm a globetrotter at heart, but also a skilled, professional marketer, with a 1st class honors degree in International Tourism Management.
My degree helped me to realise that marketing was the industry for me. Over my four years at university I studied three marketing modules, creating effective and engaging digital marketing and destination marketing strategies. They all equipped me with fantastic knowledge and an abundance of skill sets. In my final year, I produced a 6000-word Destination Marketing Strategy report on the city of Miami. I worked exceptionally hard on this and I was thrilled when I received the highest grade on the module.
During my placement year, I worked at Barnsley Metropolitan Borough Council as a Communications and Marketing Assistant. Throughout my time at BMBC I supported officers and managers with the delivery of marketing campaigns, email marketing, and producing high-quality content for traditional and digital platforms. I also had the chance to run my own campaigns and produce weekly news articles. I also assisted in the planning of events such as the Tour de Yorkshire.
For as long as I can remember I have been hooked on the idea of travel. I love exploring cities, laying on beaches, learning about cultures, and trying new cuisines. I made it my mission to visit 22 countries before I was 22 and did exactly that!
I'm a globetrotter at heart, but also a skilled, professional marketer, with a 1st class honors degree in International Tourism Management.
My degree helped me to realise that marketing was the industry for me. Over my four years at university I studied three marketing modules, creating effective and engaging digital marketing and destination marketing strategies. They all equipped me with fantastic knowledge and an abundance of skill sets. In my final year, I produced a 6000-word Destination Marketing Strategy report on the city of Miami. I worked exceptionally hard on this and I was thrilled when I received the highest grade on the module.
During my placement year, I worked at Barnsley Metropolitan Borough Council as a Communications and Marketing Assistant. Throughout my time at BMBC I supported officers and managers with the delivery of marketing campaigns, email marketing, and producing high-quality content for traditional and digital platforms. I also had the chance to run my own campaigns and produce weekly news articles. I also assisted in the planning of events such as the Tour de Yorkshire.
For as long as I can remember I have been hooked on the idea of travel. I love exploring cities, laying on beaches, learning about cultures, and trying new cuisines. I made it my mission to visit 22 countries before I was 22 and did exactly that!
I strive to push myself in a wide variety of activities which have allowed me to acquire
many varied skills. I have gained a vast amount of experience working as a recruitment
coordinator for a company that hired a large amount of seasonal staff. This required me to
create new ways of promoting job vacancies (for example brand ambassadors and social
media advertising) and of keeping their talent pool engaged and interested in various up
and coming opportunities. I also aided in creating and maintaining their Applicant Tracking
System (ATS).
I understand the need to fulfil deadlines and also the need to keep adapting and
developing materials so that the client receives the best end result. In my role as
Activities Manager I gained a large amount of experience in how to manage clients and
stakeholders’ expectations and deliver their desired outcomes. Within this role I also
worked within a budget, booking attractions and selling clients extras to further enjoy
their time with us.
I have also been a residential musician in venues throughout the north, allowing me to
gain experience in performing and hosting events. This would require me to promote my
events on social media and through other forms of marketing, such as flying and busking. I
would describe myself as energetic, passionate and driven, and would love the opportunity
to show this within your organisation.
I strive to push myself in a wide variety of activities which have allowed me to acquire
many varied skills. I have gained a vast amount of experience working as a recruitment
coordinator for a company that hired a large amount of seasonal staff. This required me to
create new ways of promoting job vacancies (for example brand ambassadors and social
media advertising) and of keeping their talent pool engaged and interested in various up
and coming opportunities. I also aided in creating and maintaining their Applicant Tracking
System (ATS).
I understand the need to fulfil deadlines and also the need to keep adapting and
developing materials so that the client receives the best end result. In my role as
Activities Manager I gained a large amount of experience in how to manage clients and
stakeholders’ expectations and deliver their desired outcomes. Within this role I also
worked within a budget, booking attractions and selling clients extras to further enjoy
their time with us.
I have also been a residential musician in venues throughout the north, allowing me to
gain experience in performing and hosting events. This would require me to promote my
events on social media and through other forms of marketing, such as flying and busking. I
would describe myself as energetic, passionate and driven, and would love the opportunity
to show this within your organisation.
I am an extremely motivated, personable, and proactive individual, having built up a strong portfolio of varied skills, which allow me to work effectively, efficiently, and collaboratively in a multitude of settings. Having graduated from the University of Edinburgh in July 2019, I am currently seeking employment in a role in which I can advance humanitarian, environmental, and feminist causes, while developing my professional skills. I am excited by a wide range of roles, including charitable advancement, editing and content creation (magazine/literary), and roles in which I can use my languages (French and Spanish). I aim to have a high level of responsibility and am interested in global education on topics such as sustainability.
I am an extremely motivated, personable, and proactive individual, having built up a strong portfolio of varied skills, which allow me to work effectively, efficiently, and collaboratively in a multitude of settings. Having graduated from the University of Edinburgh in July 2019, I am currently seeking employment in a role in which I can advance humanitarian, environmental, and feminist causes, while developing my professional skills. I am excited by a wide range of roles, including charitable advancement, editing and content creation (magazine/literary), and roles in which I can use my languages (French and Spanish). I aim to have a high level of responsibility and am interested in global education on topics such as sustainability.
- Recently graduated from the University of St Andrews (Behavioural Biology, 2:1)
- Situated a short distance from the Barbican (10 minute car/bus journey) and very flexible (available for part-time or full work at very short notice)
- Previous experience in retail (Fossil York, Paperchase York), call centre work (Rux Burton alumni University campaign), photography (semi-professional photographer for 4+ years with Lightbox St Andrews), intern at Silverback film productions
- Keen interest in music, co-host of a weekly radio show for 3+ years discussing recent music releases
- Punctual, self-motivated, positive and interested in seeing the behind the scenes work of a venue I have enjoyed so much growing up (seeing acts ranging from Jake Bugg to Kacey Musgraves!)
- Recently graduated from the University of St Andrews (Behavioural Biology, 2:1)
- Situated a short distance from the Barbican (10 minute car/bus journey) and very flexible (available for part-time or full work at very short notice)
- Previous experience in retail (Fossil York, Paperchase York), call centre work (Rux Burton alumni University campaign), photography (semi-professional photographer for 4+ years with Lightbox St Andrews), intern at Silverback film productions
- Keen interest in music, co-host of a weekly radio show for 3+ years discussing recent music releases
- Punctual, self-motivated, positive and interested in seeing the behind the scenes work of a venue I have enjoyed so much growing up (seeing acts ranging from Jake Bugg to Kacey Musgraves!)
Dear whom it may concern,
I am writing in response to your advertisement, why I think I would be ideal for the role and make an excellent addition to the team.
Firstly, I have industry experience working in a small marketing team, designing and marketing for 4 major big companies including the world’s best prosthetic hand and a 5 star boutique hotel in central Leeds.
The tasks I undertake are creating content for social media, content for the websites and print work including brochures. In contrast my artwork is used for events, mail chimps (e-shots) and creating flipping books which is then put onto the websites. I had control over social media, I planned the posts in advance, as it gives me time to work on another project. In addition, I undertook admin work which includes using the phones and talking to clients or companies and reports.
In terms of marketing as a team you know what the vision is and our goals so our strategy is to fulfill that, for social media we come up with the marketing strategies but working closely with the CEO and so far we have hit and exceeded our targets.Before we put our strategy into practice, I carried out marketing research to ensure the strategies will work and any new mobile and social media strategies and updates in the apps e.g. live videos, videos in cover photos etc. I have pretty much covered it all and this is why I believe I would make a perfect addition to the team with the experience and knowledge I have which is what you are looking for in a employee but also others in the team can learn from my experience while I learn from them.
I have freshly graduated from York St John University in Design: Graphics in 2017 and would like to make the best use of the skills developed during my university study. I have a keen interest in Graphic Designing. In addition, I have also a small Graphic Design/Photography/Marketing business, to be able to use my skills too in the local community.
Over the past few years, I have become highly proficient in Adobe CS Suite on both Mac OSX and Windows. I am able to work under pressure to tight deadlines and ensure the work is produced at the highest level- and while juggling full-time study. In particular, I have extensive experience designing advertisements, marketing campaigns, posters, brand identify, t-shirt designs(fashion), leaflets, vehicle graphics, sign making and much more...
As you can see from my resume that I undertook a BTEC course in Travel & Tourism at college. I have a passion for tourism aswell as design/marketing. I have always wanted to combine the two together and I believe this role is my dream/perfect role to do just that.
I enjoy working in a creative team and have the ability to communicate with managers and colleagues alike as my referees can confirm.
As such, I believe I can make a significant contribution to your team. I would love to bring my complete portfolio to show you my work in an Interview and look forward to the opportunity to do so. I look forward to meeting you in person.
Kindly, contact me on the provided phone number (07585951372) or email melissajanebrowne1996@gmail.com
Kind Regards,
Melissa Browne
Dear whom it may concern,
I am writing in response to your advertisement, why I think I would be ideal for the role and make an excellent addition to the team.
Firstly, I have industry experience working in a small marketing team, designing and marketing for 4 major big companies including the world’s best prosthetic hand and a 5 star boutique hotel in central Leeds.
The tasks I undertake are creating content for social media, content for the websites and print work including brochures. In contrast my artwork is used for events, mail chimps (e-shots) and creating flipping books which is then put onto the websites. I had control over social media, I planned the posts in advance, as it gives me time to work on another project. In addition, I undertook admin work which includes using the phones and talking to clients or companies and reports.
In terms of marketing as a team you know what the vision is and our goals so our strategy is to fulfill that, for social media we come up with the marketing strategies but working closely with the CEO and so far we have hit and exceeded our targets.Before we put our strategy into practice, I carried out marketing research to ensure the strategies will work and any new mobile and social media strategies and updates in the apps e.g. live videos, videos in cover photos etc. I have pretty much covered it all and this is why I believe I would make a perfect addition to the team with the experience and knowledge I have which is what you are looking for in a employee but also others in the team can learn from my experience while I learn from them.
I have freshly graduated from York St John University in Design: Graphics in 2017 and would like to make the best use of the skills developed during my university study. I have a keen interest in Graphic Designing. In addition, I have also a small Graphic Design/Photography/Marketing business, to be able to use my skills too in the local community.
Over the past few years, I have become highly proficient in Adobe CS Suite on both Mac OSX and Windows. I am able to work under pressure to tight deadlines and ensure the work is produced at the highest level- and while juggling full-time study. In particular, I have extensive experience designing advertisements, marketing campaigns, posters, brand identify, t-shirt designs(fashion), leaflets, vehicle graphics, sign making and much more...
As you can see from my resume that I undertook a BTEC course in Travel & Tourism at college. I have a passion for tourism aswell as design/marketing. I have always wanted to combine the two together and I believe this role is my dream/perfect role to do just that.
I enjoy working in a creative team and have the ability to communicate with managers and colleagues alike as my referees can confirm.
As such, I believe I can make a significant contribution to your team. I would love to bring my complete portfolio to show you my work in an Interview and look forward to the opportunity to do so. I look forward to meeting you in person.
Kindly, contact me on the provided phone number (07585951372) or email melissajanebrowne1996@gmail.com
Kind Regards,
Melissa Browne
Objective: Take advantages of product management skills & experience and understanding of market needs to become a professional Product & Marketing Manager and bring a lot value to Brand, hence Customers. Becoming a professional in marketing, going to work in dynamic working environment with challenges to develop myself.
Objective: Take advantages of product management skills & experience and understanding of market needs to become a professional Product & Marketing Manager and bring a lot value to Brand, hence Customers. Becoming a professional in marketing, going to work in dynamic working environment with challenges to develop myself.
Dear Sir/Madam, I would like to apply for the role of Leisure Marketing Executive, currently being advertised on your website.
I have just graduated in BSc (Hons) Marketing at the University of York, with a First-Class Honours (with Distinction) degree classification. During study, I have developed an in-depth understanding of marketing practices and principles, including performing competitor analysis, researching and producing reports on target markets.
During 2017, I completed a summer internship with Art and Photography magazine, Aesthetica . As part of my role, I was responsible for developing creative content, writing copy for the magazine and online blogs, and managed the Italian client database, such as museums and galleries across Italy. My ability to speak Italian fluently was a real advantage during this process. Although my mother-tongue is Italian, I am also fluent in English and I can speak basic Spanish. I had the ability to build professional relationships and work collaboratively across organisations.
As someone who is extremely determined and hard-working, I successfully handled multiple projects within Aesthetica and additionally worked part-time within two hospitality roles. In doing this, I developed excellent time-management and organisational skills, with the ability to prioritise tasks effectively and maintain a high quality of work.
In addition to this, I have recently been awarded The York Management School Award for Highest Achieving Second and Final Year BSc Marketing student. I am extremely proud of this award and feel that it is testament to my commitment to Marketing.
Thank you for taking the time to consider this application and I look forward to hearing from you in the near future.
Yours faithfully,
Camilla Lanata
Dear Sir/Madam, I would like to apply for the role of Leisure Marketing Executive, currently being advertised on your website.
I have just graduated in BSc (Hons) Marketing at the University of York, with a First-Class Honours (with Distinction) degree classification. During study, I have developed an in-depth understanding of marketing practices and principles, including performing competitor analysis, researching and producing reports on target markets.
During 2017, I completed a summer internship with Art and Photography magazine, Aesthetica . As part of my role, I was responsible for developing creative content, writing copy for the magazine and online blogs, and managed the Italian client database, such as museums and galleries across Italy. My ability to speak Italian fluently was a real advantage during this process. Although my mother-tongue is Italian, I am also fluent in English and I can speak basic Spanish. I had the ability to build professional relationships and work collaboratively across organisations.
As someone who is extremely determined and hard-working, I successfully handled multiple projects within Aesthetica and additionally worked part-time within two hospitality roles. In doing this, I developed excellent time-management and organisational skills, with the ability to prioritise tasks effectively and maintain a high quality of work.
In addition to this, I have recently been awarded The York Management School Award for Highest Achieving Second and Final Year BSc Marketing student. I am extremely proud of this award and feel that it is testament to my commitment to Marketing.
Thank you for taking the time to consider this application and I look forward to hearing from you in the near future.
Yours faithfully,
Camilla Lanata
I have recently come to the end of my internship working for the Liberal Democrats. The communications aspects of the job were what I found most interesting. I want to couple the skills I learned in that role with work in the heritage sector, an area I have a strong interest in from my love of History. I would love the opportunity to work in York's vibrant tourist industry, built on the city's rich and varied past.
Below is a summary of the skills I developed while completing my degree:
Essay work ensured that I can write informative, analytical and engaging text to a high standard. Proof reading this work refined my eye for detail.
I demonstrated in 24- and 48-hour open exams that I can be highly productive and remain calm and focused under intense pressure in limited time constraints.
I was excellent at organising time and managing work load in preparation for seminars, essays and exams. This planning allowed me to work effectively on several projects simultaneously.
Throughout my degree, and particularly while completing my dissertation, I learnt how to research a variety of subjects effectively and quickly.
Working in groups to produce written pieces and presentations furthered my ability to plan, communicate, and operate as part of a strong team.
I have recently come to the end of my internship working for the Liberal Democrats. The communications aspects of the job were what I found most interesting. I want to couple the skills I learned in that role with work in the heritage sector, an area I have a strong interest in from my love of History. I would love the opportunity to work in York's vibrant tourist industry, built on the city's rich and varied past.
Below is a summary of the skills I developed while completing my degree:
Essay work ensured that I can write informative, analytical and engaging text to a high standard. Proof reading this work refined my eye for detail.
I demonstrated in 24- and 48-hour open exams that I can be highly productive and remain calm and focused under intense pressure in limited time constraints.
I was excellent at organising time and managing work load in preparation for seminars, essays and exams. This planning allowed me to work effectively on several projects simultaneously.
Throughout my degree, and particularly while completing my dissertation, I learnt how to research a variety of subjects effectively and quickly.
Working in groups to produce written pieces and presentations furthered my ability to plan, communicate, and operate as part of a strong team.
I am an enthusiastic and loyal individual with valuable experience working within the hospitality, customer services gamming and retail environments. I have excellent communication, influencing and interpersonal skills with a confident and outgoing personality. I have the ability to interact with people at all levels. I am able to lead and train staff members with a positive “can do” attitude. I have the ability to multitask and work in a busy, fast paced and dynamic environment. I can take initiative and deliver a practical approach to problem solving. I am passionate about customer service and the food and drinks industry. I am now in a position where I am ready to further progress my career in hospitality and to take on more responsibility and accountability. I am willing and determined to learn any new skills that can make me a worthy member of the team. I will meet any new challenges given me with energy and commitment. I am ambitious, hardworking and I wish to be given the opportunity to show my full potential
I am an enthusiastic and loyal individual with valuable experience working within the hospitality, customer services gamming and retail environments. I have excellent communication, influencing and interpersonal skills with a confident and outgoing personality. I have the ability to interact with people at all levels. I am able to lead and train staff members with a positive “can do” attitude. I have the ability to multitask and work in a busy, fast paced and dynamic environment. I can take initiative and deliver a practical approach to problem solving. I am passionate about customer service and the food and drinks industry. I am now in a position where I am ready to further progress my career in hospitality and to take on more responsibility and accountability. I am willing and determined to learn any new skills that can make me a worthy member of the team. I will meet any new challenges given me with energy and commitment. I am ambitious, hardworking and I wish to be given the opportunity to show my full potential
I pride myself on both my organisational skills and unrelenting self-motivation. I believe my combined academic credentials and work experience are evidence of this. I have a strong skill set, developed through years of industry experience and I thoroughly enjoy both the challenge and excitement of developing new skills and learning new traits. I am a confident, punctual and approachable professional, and believe I would be a great asset to any team.
I pride myself on both my organisational skills and unrelenting self-motivation. I believe my combined academic credentials and work experience are evidence of this. I have a strong skill set, developed through years of industry experience and I thoroughly enjoy both the challenge and excitement of developing new skills and learning new traits. I am a confident, punctual and approachable professional, and believe I would be a great asset to any team.
Administrator / Communications Coordinator / PA / Junior Project Coordinator
York, UK
I would describe myself as a confident, conscientious and driven person, keen to apply my strong working knowledge of events and project coordination, customer service, administration and management to a new challenge.
I have a BA (Hons) 2:1 in English Literature, a typing score of 70 WPM with 90% accuracy and I possess excellent communication skills with confidence in expressing myself both verbally and in writing. I have strong IT skills and am familiar with MS Office Programmes as well as experience in content management using a CMS.
I have significant experience of carrying out a wide range of administrative tasks in a busy office environment, most significantly through my current role as Events Manager of a prestigious, award-winning venue and my previous role as Applications Officer at The Family Fund. I have had experience in both junior and managerial roles, working both autonomously and as part of a team, and I enjoy both. As a core founding member of the team, I have had the opportunity to work closely with the proprietor in order to develop best working practices and procedures.
I have an excellent working knowledge and experience of managing events in a high-profile communications environment as well as a strong understanding of project administration/management, pulling together logistics on a near-daily basis. As Events Manager of a prestigious award-winning venue, I have had extensive experience of liaising with a variety of stakeholders of varying levels in various sectors and I recognise the importance of clear planning and logistics and how these practices are best applied depending on the event I work closely with venue sourcing agencies on a regular basis as well as PA’s and executive assistants for large high-profile clients.I am experienced and very comfortable delivering high-profile events and liaising with MD level staff and stakeholders, and I am very confident in my ability to build and nurture external relations.
I would describe myself as a confident, conscientious and driven person, keen to apply my strong working knowledge of events and project coordination, customer service, administration and management to a new challenge.
I have a BA (Hons) 2:1 in English Literature, a typing score of 70 WPM with 90% accuracy and I possess excellent communication skills with confidence in expressing myself both verbally and in writing. I have strong IT skills and am familiar with MS Office Programmes as well as experience in content management using a CMS.
I have significant experience of carrying out a wide range of administrative tasks in a busy office environment, most significantly through my current role as Events Manager of a prestigious, award-winning venue and my previous role as Applications Officer at The Family Fund. I have had experience in both junior and managerial roles, working both autonomously and as part of a team, and I enjoy both. As a core founding member of the team, I have had the opportunity to work closely with the proprietor in order to develop best working practices and procedures.
I have an excellent working knowledge and experience of managing events in a high-profile communications environment as well as a strong understanding of project administration/management, pulling together logistics on a near-daily basis. As Events Manager of a prestigious award-winning venue, I have had extensive experience of liaising with a variety of stakeholders of varying levels in various sectors and I recognise the importance of clear planning and logistics and how these practices are best applied depending on the event I work closely with venue sourcing agencies on a regular basis as well as PA’s and executive assistants for large high-profile clients.I am experienced and very comfortable delivering high-profile events and liaising with MD level staff and stakeholders, and I am very confident in my ability to build and nurture external relations.
I have built my career so far across a range of project management and administration as well as internal communications experience in the educational, transport, not for profit and public sectors. Most recently, I have been working in training and events for higher education teaching providers. I am currently looking for permanent opportunities where I can build on my existing organisational, planning and project management skills. I am especially interested in opportunities in the marketing, communications and heritage sectors.
I have built my career so far across a range of project management and administration as well as internal communications experience in the educational, transport, not for profit and public sectors. Most recently, I have been working in training and events for higher education teaching providers. I am currently looking for permanent opportunities where I can build on my existing organisational, planning and project management skills. I am especially interested in opportunities in the marketing, communications and heritage sectors.
