Head of Marketing or Senior Marketing Manager
York, UK
I have over twenty years of experience working in the international marketing sector comprising a broad mix of working at both national agencies and individual institutions working in communications, destination marketing, student recruitment, business development, partnership building and networking. More recently, I have had to make huge adjustments to our marketing and communications plans due to the coronavirus pandemic and the effect this is having on our business.
My current role is Head of International Market Development at the University of Leeds internationally with a view to developing business opportunities, raising our reputational profile, recruiting top quality students and facilitating international partnerships. I use many forms of communication such as direct marketing and campaign management experience to target multiple audiences through multiple channels, such as print media, the website, e-newsletters, events & exhibitions, third party suppliers and social media. As well as attracting the customers who use our products and services, my work also goes some way to attracting investment often in the form of research grants, that provides valuable income to many of our academic departments. Ultimately, the overarching aim is to drive students to live, study and work in Leeds as well as attracting business and research investment for the region. I also held a similar role in York for six years.
I have over twenty years of experience working in the international marketing sector comprising a broad mix of working at both national agencies and individual institutions working in communications, destination marketing, student recruitment, business development, partnership building and networking. More recently, I have had to make huge adjustments to our marketing and communications plans due to the coronavirus pandemic and the effect this is having on our business.
My current role is Head of International Market Development at the University of Leeds internationally with a view to developing business opportunities, raising our reputational profile, recruiting top quality students and facilitating international partnerships. I use many forms of communication such as direct marketing and campaign management experience to target multiple audiences through multiple channels, such as print media, the website, e-newsletters, events & exhibitions, third party suppliers and social media. As well as attracting the customers who use our products and services, my work also goes some way to attracting investment often in the form of research grants, that provides valuable income to many of our academic departments. Ultimately, the overarching aim is to drive students to live, study and work in Leeds as well as attracting business and research investment for the region. I also held a similar role in York for six years.
I'm a globetrotter at heart, but also a skilled, professional marketer, with a 1st class honors degree in International Tourism Management.
My degree helped me to realise that marketing was the industry for me. Over my four years at university I studied three marketing modules, creating effective and engaging digital marketing and destination marketing strategies. They all equipped me with fantastic knowledge and an abundance of skill sets. In my final year, I produced a 6000-word Destination Marketing Strategy report on the city of Miami. I worked exceptionally hard on this and I was thrilled when I received the highest grade on the module.
During my placement year, I worked at Barnsley Metropolitan Borough Council as a Communications and Marketing Assistant. Throughout my time at BMBC I supported officers and managers with the delivery of marketing campaigns, email marketing, and producing high-quality content for traditional and digital platforms. I also had the chance to run my own campaigns and produce weekly news articles. I also assisted in the planning of events such as the Tour de Yorkshire.
For as long as I can remember I have been hooked on the idea of travel. I love exploring cities, laying on beaches, learning about cultures, and trying new cuisines. I made it my mission to visit 22 countries before I was 22 and did exactly that!
I'm a globetrotter at heart, but also a skilled, professional marketer, with a 1st class honors degree in International Tourism Management.
My degree helped me to realise that marketing was the industry for me. Over my four years at university I studied three marketing modules, creating effective and engaging digital marketing and destination marketing strategies. They all equipped me with fantastic knowledge and an abundance of skill sets. In my final year, I produced a 6000-word Destination Marketing Strategy report on the city of Miami. I worked exceptionally hard on this and I was thrilled when I received the highest grade on the module.
During my placement year, I worked at Barnsley Metropolitan Borough Council as a Communications and Marketing Assistant. Throughout my time at BMBC I supported officers and managers with the delivery of marketing campaigns, email marketing, and producing high-quality content for traditional and digital platforms. I also had the chance to run my own campaigns and produce weekly news articles. I also assisted in the planning of events such as the Tour de Yorkshire.
For as long as I can remember I have been hooked on the idea of travel. I love exploring cities, laying on beaches, learning about cultures, and trying new cuisines. I made it my mission to visit 22 countries before I was 22 and did exactly that!
Dear whom it may concern,
I am writing in response to your advertisement, why I think I would be ideal for the role and make an excellent addition to the team.
Firstly, I have industry experience working in a small marketing team, designing and marketing for 4 major big companies including the world’s best prosthetic hand and a 5 star boutique hotel in central Leeds.
The tasks I undertake are creating content for social media, content for the websites and print work including brochures. In contrast my artwork is used for events, mail chimps (e-shots) and creating flipping books which is then put onto the websites. I had control over social media, I planned the posts in advance, as it gives me time to work on another project. In addition, I undertook admin work which includes using the phones and talking to clients or companies and reports.
In terms of marketing as a team you know what the vision is and our goals so our strategy is to fulfill that, for social media we come up with the marketing strategies but working closely with the CEO and so far we have hit and exceeded our targets.Before we put our strategy into practice, I carried out marketing research to ensure the strategies will work and any new mobile and social media strategies and updates in the apps e.g. live videos, videos in cover photos etc. I have pretty much covered it all and this is why I believe I would make a perfect addition to the team with the experience and knowledge I have which is what you are looking for in a employee but also others in the team can learn from my experience while I learn from them.
I have freshly graduated from York St John University in Design: Graphics in 2017 and would like to make the best use of the skills developed during my university study. I have a keen interest in Graphic Designing. In addition, I have also a small Graphic Design/Photography/Marketing business, to be able to use my skills too in the local community.
Over the past few years, I have become highly proficient in Adobe CS Suite on both Mac OSX and Windows. I am able to work under pressure to tight deadlines and ensure the work is produced at the highest level- and while juggling full-time study. In particular, I have extensive experience designing advertisements, marketing campaigns, posters, brand identify, t-shirt designs(fashion), leaflets, vehicle graphics, sign making and much more...
As you can see from my resume that I undertook a BTEC course in Travel & Tourism at college. I have a passion for tourism aswell as design/marketing. I have always wanted to combine the two together and I believe this role is my dream/perfect role to do just that.
I enjoy working in a creative team and have the ability to communicate with managers and colleagues alike as my referees can confirm.
As such, I believe I can make a significant contribution to your team. I would love to bring my complete portfolio to show you my work in an Interview and look forward to the opportunity to do so. I look forward to meeting you in person.
Kindly, contact me on the provided phone number (07585951372) or email melissajanebrowne1996@gmail.com
Kind Regards,
Melissa Browne
Dear whom it may concern,
I am writing in response to your advertisement, why I think I would be ideal for the role and make an excellent addition to the team.
Firstly, I have industry experience working in a small marketing team, designing and marketing for 4 major big companies including the world’s best prosthetic hand and a 5 star boutique hotel in central Leeds.
The tasks I undertake are creating content for social media, content for the websites and print work including brochures. In contrast my artwork is used for events, mail chimps (e-shots) and creating flipping books which is then put onto the websites. I had control over social media, I planned the posts in advance, as it gives me time to work on another project. In addition, I undertook admin work which includes using the phones and talking to clients or companies and reports.
In terms of marketing as a team you know what the vision is and our goals so our strategy is to fulfill that, for social media we come up with the marketing strategies but working closely with the CEO and so far we have hit and exceeded our targets.Before we put our strategy into practice, I carried out marketing research to ensure the strategies will work and any new mobile and social media strategies and updates in the apps e.g. live videos, videos in cover photos etc. I have pretty much covered it all and this is why I believe I would make a perfect addition to the team with the experience and knowledge I have which is what you are looking for in a employee but also others in the team can learn from my experience while I learn from them.
I have freshly graduated from York St John University in Design: Graphics in 2017 and would like to make the best use of the skills developed during my university study. I have a keen interest in Graphic Designing. In addition, I have also a small Graphic Design/Photography/Marketing business, to be able to use my skills too in the local community.
Over the past few years, I have become highly proficient in Adobe CS Suite on both Mac OSX and Windows. I am able to work under pressure to tight deadlines and ensure the work is produced at the highest level- and while juggling full-time study. In particular, I have extensive experience designing advertisements, marketing campaigns, posters, brand identify, t-shirt designs(fashion), leaflets, vehicle graphics, sign making and much more...
As you can see from my resume that I undertook a BTEC course in Travel & Tourism at college. I have a passion for tourism aswell as design/marketing. I have always wanted to combine the two together and I believe this role is my dream/perfect role to do just that.
I enjoy working in a creative team and have the ability to communicate with managers and colleagues alike as my referees can confirm.
As such, I believe I can make a significant contribution to your team. I would love to bring my complete portfolio to show you my work in an Interview and look forward to the opportunity to do so. I look forward to meeting you in person.
Kindly, contact me on the provided phone number (07585951372) or email melissajanebrowne1996@gmail.com
Kind Regards,
Melissa Browne
Dear Sir/Madam, I would like to apply for the role of Leisure Marketing Executive, currently being advertised on your website.
I have just graduated in BSc (Hons) Marketing at the University of York, with a First-Class Honours (with Distinction) degree classification. During study, I have developed an in-depth understanding of marketing practices and principles, including performing competitor analysis, researching and producing reports on target markets.
During 2017, I completed a summer internship with Art and Photography magazine, Aesthetica . As part of my role, I was responsible for developing creative content, writing copy for the magazine and online blogs, and managed the Italian client database, such as museums and galleries across Italy. My ability to speak Italian fluently was a real advantage during this process. Although my mother-tongue is Italian, I am also fluent in English and I can speak basic Spanish. I had the ability to build professional relationships and work collaboratively across organisations.
As someone who is extremely determined and hard-working, I successfully handled multiple projects within Aesthetica and additionally worked part-time within two hospitality roles. In doing this, I developed excellent time-management and organisational skills, with the ability to prioritise tasks effectively and maintain a high quality of work.
In addition to this, I have recently been awarded The York Management School Award for Highest Achieving Second and Final Year BSc Marketing student. I am extremely proud of this award and feel that it is testament to my commitment to Marketing.
Thank you for taking the time to consider this application and I look forward to hearing from you in the near future.
Yours faithfully,
Camilla Lanata
Dear Sir/Madam, I would like to apply for the role of Leisure Marketing Executive, currently being advertised on your website.
I have just graduated in BSc (Hons) Marketing at the University of York, with a First-Class Honours (with Distinction) degree classification. During study, I have developed an in-depth understanding of marketing practices and principles, including performing competitor analysis, researching and producing reports on target markets.
During 2017, I completed a summer internship with Art and Photography magazine, Aesthetica . As part of my role, I was responsible for developing creative content, writing copy for the magazine and online blogs, and managed the Italian client database, such as museums and galleries across Italy. My ability to speak Italian fluently was a real advantage during this process. Although my mother-tongue is Italian, I am also fluent in English and I can speak basic Spanish. I had the ability to build professional relationships and work collaboratively across organisations.
As someone who is extremely determined and hard-working, I successfully handled multiple projects within Aesthetica and additionally worked part-time within two hospitality roles. In doing this, I developed excellent time-management and organisational skills, with the ability to prioritise tasks effectively and maintain a high quality of work.
In addition to this, I have recently been awarded The York Management School Award for Highest Achieving Second and Final Year BSc Marketing student. I am extremely proud of this award and feel that it is testament to my commitment to Marketing.
Thank you for taking the time to consider this application and I look forward to hearing from you in the near future.
Yours faithfully,
Camilla Lanata
I have recently come to the end of my internship working for the Liberal Democrats. The communications aspects of the job were what I found most interesting. I want to couple the skills I learned in that role with work in the heritage sector, an area I have a strong interest in from my love of History. I would love the opportunity to work in York's vibrant tourist industry, built on the city's rich and varied past.
Below is a summary of the skills I developed while completing my degree:
Essay work ensured that I can write informative, analytical and engaging text to a high standard. Proof reading this work refined my eye for detail.
I demonstrated in 24- and 48-hour open exams that I can be highly productive and remain calm and focused under intense pressure in limited time constraints.
I was excellent at organising time and managing work load in preparation for seminars, essays and exams. This planning allowed me to work effectively on several projects simultaneously.
Throughout my degree, and particularly while completing my dissertation, I learnt how to research a variety of subjects effectively and quickly.
Working in groups to produce written pieces and presentations furthered my ability to plan, communicate, and operate as part of a strong team.
I have recently come to the end of my internship working for the Liberal Democrats. The communications aspects of the job were what I found most interesting. I want to couple the skills I learned in that role with work in the heritage sector, an area I have a strong interest in from my love of History. I would love the opportunity to work in York's vibrant tourist industry, built on the city's rich and varied past.
Below is a summary of the skills I developed while completing my degree:
Essay work ensured that I can write informative, analytical and engaging text to a high standard. Proof reading this work refined my eye for detail.
I demonstrated in 24- and 48-hour open exams that I can be highly productive and remain calm and focused under intense pressure in limited time constraints.
I was excellent at organising time and managing work load in preparation for seminars, essays and exams. This planning allowed me to work effectively on several projects simultaneously.
Throughout my degree, and particularly while completing my dissertation, I learnt how to research a variety of subjects effectively and quickly.
Working in groups to produce written pieces and presentations furthered my ability to plan, communicate, and operate as part of a strong team.
I am a Freelance Graphic Designer based in York, looking for new opportunities to grow, be challenged and contribute to imaginative and exciting projects. I’m enthusiastic, creative, and with ten years experience in-house, with agencies and freelance, I can bring passion, knowledge and skill to your project.
I have worked with a broad range of small and large clients across different sectors, including Theatre and the Arts, Retail, Packaging, Branding, and Publishing. I have a wealth of experience in many areas such as artwork concept creation, brochure, programme and magazine design, large scale catalogues, advertising, trade show graphics, logo’s and branding and am more than used to working creatively but to tight deadlines.
Please feel free to browse through my work on my website gemmaleggett.co.uk and if you fancy getting in touch about your project, pop your details into the contact form or email me at hello@gemmaleggett.co.uk
I am a Freelance Graphic Designer based in York, looking for new opportunities to grow, be challenged and contribute to imaginative and exciting projects. I’m enthusiastic, creative, and with ten years experience in-house, with agencies and freelance, I can bring passion, knowledge and skill to your project.
I have worked with a broad range of small and large clients across different sectors, including Theatre and the Arts, Retail, Packaging, Branding, and Publishing. I have a wealth of experience in many areas such as artwork concept creation, brochure, programme and magazine design, large scale catalogues, advertising, trade show graphics, logo’s and branding and am more than used to working creatively but to tight deadlines.
Please feel free to browse through my work on my website gemmaleggett.co.uk and if you fancy getting in touch about your project, pop your details into the contact form or email me at hello@gemmaleggett.co.uk
I pride myself on both my organisational skills and unrelenting self-motivation. I believe my combined academic credentials and work experience are evidence of this. I have a strong skill set, developed through years of industry experience and I thoroughly enjoy both the challenge and excitement of developing new skills and learning new traits. I am a confident, punctual and approachable professional, and believe I would be a great asset to any team.
I pride myself on both my organisational skills and unrelenting self-motivation. I believe my combined academic credentials and work experience are evidence of this. I have a strong skill set, developed through years of industry experience and I thoroughly enjoy both the challenge and excitement of developing new skills and learning new traits. I am a confident, punctual and approachable professional, and believe I would be a great asset to any team.
My name is Hamish Davison. I come from Bridlington but caught the travel bug early on. After graduating I looked at my options and decided to TEFL in Spain. This was originally to learn Spanish. I met my now fiancee online while in Spain, and uprooted my life once more and moved to the Netherlands. Her plan was to do a masters for a year somewhere abroad, and so I needed to find work which I could take with me. This is how I found Upwork. I have been freelancing very successfully on Upwork for the last 2 years now. At first, I was just doing content writing, but I soon discovered Moz, and have since mastered how to create my own briefs, keywords lists, keyword strategies, content strategies, as well as implementing them. I could only stay in California, where my fiancee chose eventually, for 3 months at a time so now I find myself back at home, thirsting for some work to get my teeth stuck into. My plan is to move to York as soon as I have a position, which I have the funds for.
My name is Hamish Davison. I come from Bridlington but caught the travel bug early on. After graduating I looked at my options and decided to TEFL in Spain. This was originally to learn Spanish. I met my now fiancee online while in Spain, and uprooted my life once more and moved to the Netherlands. Her plan was to do a masters for a year somewhere abroad, and so I needed to find work which I could take with me. This is how I found Upwork. I have been freelancing very successfully on Upwork for the last 2 years now. At first, I was just doing content writing, but I soon discovered Moz, and have since mastered how to create my own briefs, keywords lists, keyword strategies, content strategies, as well as implementing them. I could only stay in California, where my fiancee chose eventually, for 3 months at a time so now I find myself back at home, thirsting for some work to get my teeth stuck into. My plan is to move to York as soon as I have a position, which I have the funds for.
