Head of Marketing or Senior Marketing Manager
York, UK
I have over twenty years of experience working in the international marketing sector comprising a broad mix of working at both national agencies and individual institutions working in communications, destination marketing, student recruitment, business development, partnership building and networking. More recently, I have had to make huge adjustments to our marketing and communications plans due to the coronavirus pandemic and the effect this is having on our business.
My current role is Head of International Market Development at the University of Leeds internationally with a view to developing business opportunities, raising our reputational profile, recruiting top quality students and facilitating international partnerships. I use many forms of communication such as direct marketing and campaign management experience to target multiple audiences through multiple channels, such as print media, the website, e-newsletters, events & exhibitions, third party suppliers and social media. As well as attracting the customers who use our products and services, my work also goes some way to attracting investment often in the form of research grants, that provides valuable income to many of our academic departments. Ultimately, the overarching aim is to drive students to live, study and work in Leeds as well as attracting business and research investment for the region. I also held a similar role in York for six years.