tunch altinel

  • Marketing Manager
  • Turkey
  • Jul 25, 2019
Full time Automotive Business Development Engineering Executive Management

Personal Summary

Objective: Take advantages of product management skills & experience and understanding of market needs to become a professional Product & Marketing Manager and bring a lot value to Brand, hence Customers. Becoming a professional in marketing, going to work in dynamic working environment with challenges to develop myself.

Work Experience

European Category Leader of Laundry & Dishwashers
Jun 2017 - Jul 2019 Sharp Home Appliances division of Vestel Co.

European Category Leader in charge of Washing Machines, Washer Dryers, Tumble Dryers and Dishwashers in European markets:

-Determining customers' needs Introducing to the markets new products by developing time-integrated plans with sales, advertising, and production.
-Bringing new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
-Assessing product market data by feedbacks on customers with field salespeople or directly from customers and evaluating sales call results.
-Assessing market competition by comparing the company's product to competitors' products.
-Recommending the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas, following trends or creating new one.
-Preparing dealer presentations and presenting them to the customers and creating brand awareness.
-Organizing product manager & sales manager trainings and make them ready for any questions related with not only product but also market situations.
-Involving fair preparing phase (creating new models & brochures etc.) and helps to show products in best way and convincing the buyers to buy SHARP.

Product Manager
Feb 2016 - Jul 2019 Vestel Trade Co.

Product manager in charge of Washing Machines and Tumble Dryers in foreign markets:

- Responsible for all brands including Vestel, Panasonic, Hitachi, many A-brand and OEM customers.

- Management of the entire product line life cycle from planning and organization to tactical activities such as leading development process.

-Assessesment of market competition and customer attitudes to the products

- Developing marketing strategies such as budgeting, pricing, forecasting, roadmapping, etc. and assisting the marketing department

-Transferring knowledge to the sales personnel and planning trainings. Engagement of direct sales-support.

Project Assistant
Nov 2013 - Apr 2015 Scientific and Technological Research Council of Turkey

Developing optimum ABS Controller Algorithm

Sales Manager
Mar 2013 - Jun 2013 Sonmez Metal Industry

Responsible for direct customers and preparing some individual projects for them


Management Trainee
Aug 2015 - Feb 2016 Bogazici University
Master/Mechanical Engineering
Sep 2013 - Jun 2015 Istanbul Technical University
Bachelor/Business Administration
Sep 2010 - Jun 2014 Anadolu University
Bachelor/Mechanical Engineering
Sep 2008 - Jun 2013 Istanbul Technical University
Associate/International Trade
Sep 2010 - Sep 2012 Anadolu University