I would like to apply for the role of Leisure Marketing Executive, currently being advertised on your website.
I have just graduated in BSc (Hons) Marketing at the University of York, with a First-Class Honours (with Distinction) degree classification. During study, I have developed an in-depth understanding of marketing practices and principles, including performing competitor analysis, researching and producing reports on target markets.
During 2017, I completed a summer internship with Art and Photography magazine, Aesthetica. As part of my role, I was responsible for developing creative content, writing copy for the magazine and online blogs, and managed the Italian client database, such as museums and galleries across Italy. My ability to speak Italian fluently was a real advantage during this process. Although my mother-tongue is Italian, I am also fluent in English and I can speak basic Spanish. I had the ability to build professional relationships and work collaboratively across organisations.
As someone who is extremely determined and hard-working, I successfully handled multiple projects within Aesthetica and additionally worked part-time within two hospitality roles. In doing this, I developed excellent time-management and organisational skills, with the ability to prioritise tasks effectively and maintain a high quality of work.
In addition to this, I have recently been awarded The York Management School Award for Highest Achieving Second and Final Year BSc Marketing student. I am extremely proud of this award and feel that it is testament to my commitment to Marketing.
Thank you for taking the time to consider this application and I look forward to hearing from you in the near future.
Assisted with the development of marketing strategies and online marketing methods to promote Aesthetica Magazine, the Aesthetica Short Film Festival, Art Prize, future Now Symposium and Creative Writing Award
Conducted primary research, sourcing and securing contributions. Liaised with a range of artists, including writers, painters and photographers, with the aim of growing new audiences and persuading them to contribute with pieces of work or art that could be published in the magazine
Successfully completed online research and networked with company and gallery marketing managers, aiming to update, maintain and manage existing Excel databases increasing the customer base
Produced two blogs as contributions for the online Aesthetica magazine, focusing on two artist’s biographies
Restructured and enhanced their Italian artist and gallery databases. Conducted research to gain and build new database records and increase audience reach for the company
Serving customers and delivering a high-quality service, organising table bookings, managing strict deadline, developing communication skills and working in a busy environment
Dealing tactfully with customers’ queries and complaints in a polite and efficient manner, always aiming to resolve any issues in a timely fashion
Building strong, lasting relationships with regular customers by communicating effectively, listening and responding to all enquires
Promoting the daily specials menu, using the ability to persuade and influence customers to meet the company’s sales targets
Successfully training and mentoring new members of staff to ensure ability to complete tasks and work as part as team
Oversaw all front of the house activity and controlled a high standard of customer service
Supervised and trained new employees in customer service and visual presentation skills