Senior Leisure Marketing Executive
Context of role
Compact and beautiful, York is a modern cosmopolitan city with deep historic roots spanning over 2,000 years.
Make It York is the city’s destination management organisation, enhancing and promoting York as a world-class destination.
We lead on the city’s tourism strategy and promote York regionally, nationally and internationally to leisure and business visitors via our Visit York brand and channels. This encompasses all aspects of tourism marketing and communications, as well as resident engagement, market intelligence and supporting our member businesses.
We ensure that culture is relevant and accessible to everybody in York with an ambitious culture strategy - by 2025 we believe York will be known as a city where outstanding, renowned heritage comes together with a cutting-edge and contemporary approach to creativity.
Make It York helps keep the city centre relevant and enticing for both residents and visitors by curating a high-profile calendar of city centre festivals, activities and events, as well as managing the iconic Shambles Market.
Job title: Senior Leisure Marketing Executive
Reporting to: Leisure Marketing Manager
Location: 1 Museum Street, York
Key working relationships: Marketing and Communications team, Commercial team, Shambles Market team, wider MIY team
Key stakeholder relationships: Visit York member businesses, key travel partners including but not limited to LNER, Grand Central, Travel Trade, Welcome to Yorkshire, VisitEngland/VisitBritain as well as engagement with traders on the Shambles Market
Main purpose of role
Marketing York as a must-see visitor destination to a wide audience, including targeted domestic and international segments. Taking a lead on the delivery of a range of consumer print publications as well as tactical seasonal campaigns.
Main Responsibilities and Key Tasks
Skills and Experience
Hours of work
Full time - 37.5 hours per week, Monday to Friday. Some out of hours work may occasionally be required.
CV and covering letter to email@example.com
Deadline for applications: 13.00 Friday 29 October
Interviews will be held: Tuesday 9 November