Head of Commercial and Revenue Generation

£50,000 yearly
  • Make It York Limited
  • York, UK
  • Sep 10, 2019
Full time Business Development Management

Job Description

JOB DESCRIPTION: Head of Commercial and Revenue Generation

Context of role

Make It York (‘MIY’) is York’s Destination Management Organisation and has a mission to grow the city’s economic prosperity and wider well-being. Included in its remit are the following corporate priorities: network-building and inward investment; city positioning and profile-raising; marketing the city and its surroundings - nationally and internationally - as an attractive and vibrant place to live, visit, study, work and do business; and, driving forward York’s Cultural Strategy. 

Core details

Job title:  Head of Commercial and Revenue Generation

Reporting to:  Managing Director

Location:  1 Museum Street, York

Key working relationships: Department heads

Key stakeholder relationships:  national, local and international businesses

People responsibility:  Commercial and Revenue Generation team

Main purpose of role

  • To maximize and diversify MIY’s commercial revenue generation, beginning by reviewing existing performance and considering new revenue streams and horizon scanning for new opportunities and early warning of future revenue risks

Main Responsibilities and Key Tasks

  • To take responsibility for existing Visitor Information Centre revenue generation and explore options to increase this, taking into account successful retail models elsewhere
  • To make proposals in relation to a new MIY membership
  • To review Visit York membership and make recommendations in respect of fee structure
  • To explore a range of model options with regard to York Pass in order to maximize and stabilise its revenues
  • To analyse levels of ‘advertising fatigue’ amongst members and oversee the implementation of a structured annual approach to Publications and Sponsorship revenues
  • To explore new revenue sources including but not limited to, advertising (including digital), use of foot streets and Knavesmire for events and promotions etc
  • Preparing individual business cases detailing any investment requirements and risks
  • To implement a programme of grants, donations, gifts, legacies etc
  • To provide regular forecasts for revenue generation and to meet agreed targets
  • Manage and motivate a diverse team

Skills and Experience

  • Numerate with experience of analysing risk and preparing business cases
  • Meticulous planning and forecasting skills
  • Autonomous and dynamic decision maker
  • Creative thinking in developing new revenue streams and opportunities
  • Some experience of working with the public sector and in regulated environments
  • Willingness and experience of being outward looking
  • Well networked with a credible approach
  • Evidence of ability to meet and exceed targets
  • Good working knowledge of commercial lending and associated requirements
  • Established relationships with financial institutions

Hours of work

Full time - 37.5 hours per week

Applications should be made by cv and covering letter to:


Close date: 13.00 Thursday 10 October

Interviews will be held in York on Wednesday 23 October