Make It York is the city’s Destination Management Organisation with a brief to market and develop York and its surroundings as an attractive and vibrant place to live, visit, study, work and do business. A team of over 50 people are involved with leisure and business tourism, Science City York, business support, inward investment, city centre management and festivals and events. The company works to 4 core cultural values which are to be respectful, ambitious, collaborative and entrepreneurial.
Visit York is a part of Make It York and is the leisure tourism brand. Under the Visit York brand, the aim is to market the city and its environs as a must-see world-class destination to the leisure visitor and to ensure investment in order to continue to develop the quality of tourism in York.
York has nearly 7 million visitors a year. Tourism is a massively important sector for York that is worth over £564m to the local economy and which sustains more than 19,000 jobs.