Make It York Limited

Make It York is the city’s Destination Management Organisation with a brief to market and develop York and its surroundings as an attractive and vibrant place to live, visit, study, work and do business.  A team of over 50 people are involved with leisure and business tourism, Science City York, business support, inward investment, city centre management and festivals and events.  The company works to 4 core cultural values which are to be respectful, ambitious, collaborative and entrepreneurial.

Visit York is a part of Make It York and is the leisure tourism brand.  Under the Visit York brand, the aim is to market the city and its environs as a must-see world-class destination to the leisure visitor and to ensure investment in order to continue to develop the quality of tourism in York.

York has nearly 7 million visitors a year.  Tourism is a massively important sector for York that is worth over £564m to the local economy and which sustains more than 19,000 jobs.

Make It York Limited York, UK
Jan 09, 2019
Contractor
BRIEF FOR PR & COMMS CREATIVE INDUSTRIES VISIBILITY WORK Campaign title: Consultant to suggest Timescale: To run on and offline from Feb 2019-Jan 2020. Background: Science City York (SCY) has launched the Creative Industries strategy 2019-2024, and as part of this work lack of visibility both locally and nationally/internationally has been identified as a real barrier to growth.  Strategy : With this in mind SCY have embarked on a piece of work to alleviate this.  The work will consist of a collaboration between a local film maker and a PR and Comms consultant to work together to showcase 12 businesses in the city over the coming year. Content should include newsworthy activities e.g. cutting edge innovation, awards, new products and services etc.  Businesses will be identified by SCY through a crowdsourcing approach.  Once a suitable business is identified, the will be the responsibility of the PR and Comms person and film person to produce film footage and a good news story to distribute through industry recognised channels. Each business will have their content produced over the month and once signed off, will be distributed to the appropriate industry recognised channels locally, nationally and internationally as well as on the SCY website and YouTube channel..  Measures will need to be put in place to understand any increase in sales, clients, visibility from the businesses and these are measures the PR and Comms consultant will need to help identify. Messages:   The overall message we are trying to achieve is that York is a hotbed of innovation and high quality creativity as well as being a beautiful heritage rich city.  Businesses prosper here and it is a great place to bring your business, to do business and to get good clients. York is inspiring, culturally rich and a great place to develop ideas. York is a great place to have your head office and bring clients to. There is a wealth of young talent to grow your business. We would like to communicate the traditional York messages – iconic beautiful city – but with a high tech innovation twist demonstrating the city’s vibrancy and strong creative industries sector. Target audience: There are a few diverse audiences we need to target:  (i) creative businesses in London and other larger creative cities i.e. Manchester, Liverpool. (ii) People who have worked in larger cities and now want to start a creative business in a place which is family friendly. (iii) Students so they know the businesses exist before they move away after graduation. (iv) National policy makers such as NESTA, Cabinet Office, AHRC, Innovate UK so they are aware of our vibrant creative sector and finally (v) customers/clients who might be interested in using the services of our local creative businesses. Requirements:  CAMPAIGN FOCUS AND NAME We need an innovative theme and title for the campaign. Design/creative / advertising concept For this campaign we want the most simple eye catching and impactful advertising concept using the film footage and stills to send a clear core messages.  We have a separate budget for the film footage and stills in addition to this brief and the successful agency can influence the film maker commissioned to support the campaign theme ONLINE ELEMENT Website We will also use the content on our SCY website (which we intend to overhaul in the next month) and so all final content needs to be shared with Scy each month. We will need you to supply files of your stories and images, so that we can post to our website.  Social media Social media activity is managed and delivered in-house. We are looking for the on-line elements to be translated onto our social media platforms. E-Newsletter Graphic E-newsletters are sent monthly to Science City York’s database of approximately 1,000 creative and digital businesses.  Our e-newsletters are developed and sent out in-house. We will require the content in advance of the newsletter going out at the end of each month.   PRINT ADVERTISING We will look to feature in the nationals and industry related publications and would like to see an example full page features OTHER CREATIVE IDEAS AND STRATEGY TO TAKE THE CAMPAIGN TO MARKET Please suggest any additional ideas that you feel are best suited to make this campaign the best yet. Key campaign KPIs: We need to show an ROI to create a more sustainable model beyond the first year, and this will be used to introduce a paid for service if appropriate going forwards beyond the end of 2019. We need to prove an increase in creative industries contracts and sales, an increase in inward investment and increased web traffic and social media noise. Budget: £10,000 + VAT to include creative concept and content for all campaign elements working with our film maker and distribution to a wide range of outlets in print and online.   Project management will include liaison with the team at Science City York, and with Vidaveo (the film company we have contracted to do the film work.) Timescale for submission and appointment: 1          Brief issued                                          10/01/19 2          Proposals submitted                          21/01/19 3          Pitches                                                 29/01/19 4          Appointment made                            31/01/19 6          Campaign launch                               Feb 2019 Send your Proposal to: Email Heather.Niven@scy.co.uk Heather Niven, Science City York, 1 Museum Street, York YO1 7DT Submission deadline is 17.00 on Monday 21 January 2019 Pitches will be held at Make It York on Tuesday 29 January 2019 Please note we would not expect you to cover all executions of the message and title at the pitch, we just need you to demonstrate your ability to carry out the work The Creative Industries Strategy can be found here: https://docs.wixstatic.com/ugd/43cca0_ddcb785df1634e17a4eb3503d91f3497.pdf
Make It York Limited York, UK
Jan 09, 2019
Contractor
PROJECT: CULTURAL STRATEGY DEVELOPMENT CO-ORDINATOR CONSULTANT This role is to support a 6 month project to start building the actions and framework for the successful delivery of York’s cultural strategy 2019-2025.  The strategy has been written but there now needs to be some momentum built up until it is fully adopted and supported by City of York Council (CYC), which is expected in the summer of 2019. Overall objectives: To establish an open and comprehensive Arts and Heritage Forum for York, as a constituted body, to replace the Cultural Leaders Group (CLG) and to serve as the guardians of the strategy moving forward To begin fundraising to ensure the strategy is sustainable and deliverable To start delivering on the 7 ideas that form the basis of the strategy To implement the launch of the Strategy itself including deciding on format (e.g. including publication, film) Specific deliverables: To research options for how the Arts and Heritage Forum could be created, seek a consensus from the CLG, CYC and Make It York (MIY), and then implement the agreed plan To create a detailed action plan for how the school ‘cultural passport’ idea can be progressed, working with the Cultural Education Partnership and IVE (Yorkshire bridge organisation for Arts Council) building the coalition that will need to deliver on it e.g. schools To work with both universities and colleges to ensure they are fully engaged with the cultural strategy and that their role is clear To create a new network for artists, musicians, designers, makers and practitioners in the city To ensure that the development of the cultural strategy is intertwined with and complementary to the new creative industries strategy, exploring joint projects e.g. work and studio space To pull together a database of volunteers across the city, creating a baseline for the volunteering ambitions set out in the strategy To get involved with the CYC branding project, ensuring that the objectives and ideas of the cultural strategy are fully integrated and taken into account To begin work on creating a city-wide marketing and communications strategy for culture in the city Responsible to: the CLG Key relationships: CYC, Arts Council Europe, Line manager: MIY Creative and Cultural Development Manager Project Fee: The fee for this project will be £1,700 per month and the successful candidate will be assumed to be self-employed.  The project period initially will be February 2019 to July 2019 i.e. £10,200 in total.  This is on the basis of a time commitment of 2 and a half days/18.75 hours per week.  It is envisaged that there could be a 3 to 6 month extension to the project, subject to a review in July and the status of CYC decision-making. Applications: Please email your cv with a covering letter highlighting your experience and skills and how they will contribute to a successful programme of work and how you would approach the project to recruit@makeityork.com  quoting the reference ‘Cultural’. Deadline:        09.00 on Monday 28th January Interviews:     Thursday 7th February For any questions or for an informal chat about the role and project objectives please email Susanna.Cooper@makeityork.com or call 07958046211.  
Make It York Limited York, UK
Jan 09, 2019
Contractor
PROJECT: CREATIVE INDUSTRIES STRATEGY DEVELOPMENT CONSULTANCY This is a 6 month consultancy project to start building the actions and framework for the successful delivery of York’s creative industries strategy 2019-2024.  The strategy has been written but there now needs to be input to ensure it is fully adopted and supported by City of York Council (CYC), in early 2019. Overall objectives: To set the wheels in motion in implementing the initial action points derived from the four main pillars of the creative industries strategy (talent pipeline, visibility, business development and increasing workspace) and to serve as the guardians of the strategy moving forward To begin fund-raising to ensure the strategy is sustainable and deliverable To coordinate 4 task groups to ensure the remaining deliverables are scheduled to be implemented over the five years as set out in the strategy. Specific deliverables: To meet with and set out a future plan for the 4 task groups who have self-selected to contribute to the delivery of the action points. To invite and select others who could further contribute to the groups as and when appropriate. To coordinate regular meetings with them. To set out a range of metrics in order to determine progress over the next 5 years, including a) value to the York economy, b) change in number and types of creative businesses in the city over the period, c) increase in profile and level of visibility in the sector. To work with both universities and colleges to ensure they are fully engaged with the creative industries strategy and that their role in supporting talent pipeline for the industries is clear. To build on the existing creative industries network for creative practitioners (including but not limited to AR and VR developers, designers, games developers, film makers, etc.) in the city. To ensure that the development of the creative industries strategy is intertwined with the new cultural strategy by exploring joint projects (e.g. work and studio space). To organise a series of events and activities to encourage business development in the creative industries. To get involved with the CYC branding project, ensuring that the objectives and ideas of the creative industries strategy are fully integrated and taken into account. To support the creation of a creative industries specific PR and communications strategy to raise the visibility and profile of the creative businesses in the city. Work with an assigned film-maker to produce content which will feed into these communications. Responsible to: Creative and Cultural Development Manager Key relationships: The University of York and York St John University, the creative business community and CYC. Project fee: This is a consultancy project and the successful candidate will be assumed to be self-employed.  The fee for the project will be £1,700 per month and the project period will be April 2019 to September 2019 i.e. £10,200 in total.  This is on the basis of a time commitment of 2 and a half days/18.75 hours a week.  It is envisaged that there could be a 3 to 6 month extension to the project, subject to a review in August 2019. Applications: Please email your cv with a covering letter highlighting how your experiences and skills will contribute to a successful programme of work and how you would approach the project to recruit@makeityork.com  quoting reference ‘Creative’. Deadline:        09.00 on Monday 28 January Interviews:     Thursday 31 January For any questions or for an informal chat about the role and project objectives please email Susanna.Cooper@makeityork.com or call 07958046211.