Established in 1984, Inntravel is a widely respected, leading provider of 'at your own pace' self-guided walking, cycling and other activity holidays across Europe. Innovative, paying meticulous attention to detail, and delivering the highest standards of personalised customer service, a team of over 70 staff work from idyllic offices in rural surroundings near York. In 2017 the company achieved annual turnover of almost £20m from a loyal base of UK customers (two-thirds of whom have booked previously) and a rapidly increasing number of international customers.

Inntravel was for many years a family-owned business, and it retains a strong sense of independence and autonomy. Since 2008 the company has been an integral part of the well-established Hotelplan UK family of specialist tour operators, which includes Inghams, Ski Total, Esprit, Santa's Lapland, Regal Dive, and the adventure travel experts Explore Worldwide. Hotelplan is a pan-European travel group headquartered in Switzerland, under the ownership of Migros, the leading Swiss co-operative retailer.